A passenger takes a self-portrait with an Eva Airlines’ Hello Kitty-themed light box in Taoyuan International Airport, northern Taiwan

A passenger takes a self-portrait with an Eva Airlines’ Hello Kitty-themed light box in Taoyuan International Airport, northern Taiwan, April 30, 2012. Taiwan’s second-largest carrier, Eva Airlines, and Japan’s comic company, Sanrio, which owns the Hello Kitty brand, collaborated on the second generation Hello Kitty-themed aircraft which was launched on October 2011. There are currently three Hello Kitty-themed Airbus A330-300 aircrafts flying between cities such as Taipei, Fukuoka, Narita, Sapporo, Incheon, Hong Kong and Guam. REUTERS/Pichi Chuang (TAIWAN – Tags: SOCIETY TRAVEL BUSINESS)

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