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Absolut e o curta-metragem colaborativo nas redes sociais

Absolut e o curta-metragem colaborativo nas redes sociais

absolut
Redação

A Absolut resolveu inovar numa ação para aumentar o engajamento do consumidor com a marca. Para tal, convocou todos a participarem do primeiro curta-metragem colaborativo da Absolut.

absolut

O usuário pode participar utilizando Facebook, Twitter, Vine e Instagram para enviar sua colaboração para o curta. Além disso, alguns nomes darão suporte ao projeto: O cineasta Edson Oda – que será responsável pelo desenvolvimento do roteiro, o tatuador Tinico Rosa – que cuidará da direção das cenas, e o duo de música eletrônica Database – que criou 26 faixas que poderão ser utilizadas na trilha sonora. Além deles, o cartunista e embaixador da marca Raphael Grampá fará o cartaz de divulgação do projeto final.

O filme estreará no canal da Absolut no YouTube em 11 de dezembro.

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